Cetaphil
Social Media
Role: Lead Designer
@DRAGONS
2024 - 2026
Cetaphil is a skincare brand dedicated to sensitive skin. I worked as the lead designer for the brand’s global social media presence, overseeing the creation of monthly content toolkits and also campaigns for Instagram and TikTok. My primary role was to establish and maintain the brand’s visual design tone across social platforms, photo editing and image generation.
Eczema line launch with Nara Smith, along with additional assets focused on sensitive skin and modern life with eczema-prone skin.
Social Media Teaser Launch
Cetaphil in 2024 adopted a more Gen-Z and lifestyle-focused approach.
for everyone's sensitive skin.
thank you :)
