Eyelovers
Brand Identity & Art Direction
Role: Art Director & Designer
@Freelance
2020
Eyelovers is an e-commerce for buying glasses online. It was a project that never took place in real life, but it was very interesting.
The primary target for this brand was the "Gen Z", people who also want to stand out and have a voice.
Our keywords for our concept were: highlights, details in life, new experience seekers, vision, light, color spectrum frames & perception. With all of these on mind, the concept we came with was Eyelovers, the coolest sight.
